Elizabeth Stuetz Smith
Director, Communications and Development, Reynolds Center For Teaching, Learning & Creativity; Boston, MA — January 2023–Present​
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Drive the vision and strategy for RC-TLC’s messaging, external communications and fundraising. Provide strategic communications guidance to cross-functional teams.
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Develop and execute highly strategic, overarching content and communications plans in support of business objectives and brand culture, including external communications, grant proposals, donor communications, social media and website content, press releases, and newsletters.
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Externally amplify the organization’s mission, values, news, and initiatives to a wide variety of audiences.
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Conduct industry and funding research to identify trends and determine new opportunities for funding.
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ESL Instructor, Dedham Public Library; Dedham, MA — January 2022–Present
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Provide engaging English language instruction to groups of students with varying proficiency levels.
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Develop lesson plans, organize coursework, and create learning materials.
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Proficient in Spanish.
Luxury Sales and Marketing Associate, Miele; Princeton, NJ — April 2019–May 2020
Provided an exceptional sales experience in order to develop strong relationships with customers, identify their needs, identify sales opportunities, and quickly turn opportunities into new and recurring revenue for Miele.
- Exceeded goals with $1.5 M sales quotes written, more than any other associate.
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Leveraged CRM system to analyze customer data and insights, manage existing accounts, develop leads, and establish unique selling opportunities. Maintained broad knowledge of current industry trends and competitors.
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Led training sessions for new associates and business partners.
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Copywriting and content creation for website, blog posts, social media, and marketing projects.
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Conceived and developed Miele’s first company-wide holiday gift guide to generate and track consumer sales.
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Conceived new Miele Coffee Club subscription renewal service.
Communications Consultant, Mac4 Communications; Philadelphia, PA — 2006–2011​​
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Developed key internal and external strategic communications for life science and tech clients including Johnson & Johnson, Centocor, Ortho Biotech, Astra-Zeneca, SAP and Providence Health Services.
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Copywriting and content creation, B to B and B to C communications, digital media, website content, newsletters, public relations/marketing materials, executive speeches, and leadership presentations.
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Account Director, Coil Counts Ford & Cheney; Chicago, IL — 1997–1999
Led the Advocate Health Care account, Chicago’s largest integrated health care system. ​
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Led ongoing brand strategy development and promotional planning.
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Developed marketing plans, competitive analyses, and executed media plans.
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Provided project management to develop timelines, ensure deadlines were met and projects were completed within budget.
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Managed $7M budget.
Manager, New Business Development, D’Arcy; New York, NY — 1995–1997
Led cross-functional efforts across account management, creative, and strategy teams to drive success for North American new business development.​
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Managed all new business pitches and executed client prospecting plan.
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Supported five North American offices and supervised two direct reports.
Account Executive, D’Arcy; New York, NY — 1994–1995
Oversaw daily business operations for major accounts, including Procter & Gamble’s Dawn Dishwashing Liquid and Ad Council’s pro-bono National Infant Immunization Campaign.
- Supervised $20M advertising budget, media placement and production schedules.
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Developed competitive analyses and delivered client presentations.
Manager, Worldwide Creative Services, D’Arcy; New York, NY — 1992–1994
Functioned in a project management capacity to produce and manage agency-wide creative assets and projects. ​
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Managed corporate pro-bono accounts including Cancer Research Institute and Samaritan Village.
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Organized annual global creative MAX awards and 10 Best Competition for 89 offices in 72 countries.
Education
Carnegie Mellon University; Pittsburgh, PA
Bachelor of Arts in Professional Writing
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Cooking and Hospitality Institute of Chicago; Chicago, IL
Baking and Pastry